Africa Communications Week 2022 – Brand South Africa

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From May 23-27, 2022, Brand South Africa collaborated with the South African Government Communications and Information System (GCIS) to host the annual Africa Communications Week (AfricaCommsWeek) in Johannesburg. The objective of the annual collaboration is twofold:

  • Leverage strategic partnerships with stakeholders to promote the country’s national brand nationally and internationally;
  • To mark the importance of Africa Month (observed annually in May) by celebrating the achievements and highlighting the capabilities of Africans.

AfricaCommsWeek is a global campaign that is observed annually. It is open to all communication professionals and opinion leaders, from government, civil society and the public sector, committed to Africa’s transformation.

“As the brand custodian of the South African nation, Brand South Africa constantly advocates for alignment of messaging in communication – across all key stakeholders. As we strive to build a strong brand reputation for South Africa internationally, we also use relevant platforms to highlight our desire for shared success from across the African continent, so encourage the leveraging of this platform for relationship building significant for potential collaborations with our continental counterparts in promoting Africa’s development,” said Tshepiso Malele, Marketing Manager at Brand South Africa.

This year’s dialogues were held under the overall theme ‘Ahead of the Curve: What’s Next for Communications in Africa?’ It was a fitting theme to explore as Africa navigates various communication challenges and considers a myriad of opportunities in the telecommunications space and digital economy. The potential for transforming communications in Africa is substantial. The role of communicators greatly contributes to the development of Africa. Storytelling and sharing information can lead to the economic growth and restructuring we all want.

Speakers included senior representatives of the Africa Peer Review Mechanism, journalists from Google, Initiative Studio, Meta, TikTok, Media Monitoring Africa, the Public Relations Institute of Southern Africa and GCIS Research Insights and of Brand South Africa.

According to the Chairman of the National Governing Council of the African Peer Review Mechanism (APRM), Thulani Tshefuda for the APRM, in order to create buy-in from the population, it is necessary to be fully inclusive and to have the full involvement of communities and other key stakeholders in both public, private and civil society organizations – including communicators.

“Africa is now beginning to have a leading voice on digital innovation issues, and Africa’s narrative is one of technology opportunity and opportunity. Research found that technology executives and innovation are widely used in business coverage in Africa, and that technology coverage is one of the few issues that receives positive media attention in African and global media,” said Nomonde Gongxeka-Seopa , Head of Public Policy | Southern Africa Region at Meta.

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