Haulio “uplifting industry” in Southeast Asia with digital solutions


Over the past few years and since the COVID-19 pandemic, companies in the trucking industry have found themselves pivoting and in some cases scrambling to meet staffing, management and delivery challenges. .

While some companies are embracing pivot, others are still using more traditional ways of doing business and remaining isolated in their own silos. This has created a very fragmented logistics industry.

Amid these fragments and silos, Singapore-based Haulio seeks to transform the industry through innovative digital solutions that connect the industry, particularly in Southeast Asia.

Haulio is a digital carrier that provides a platform to connect shippers, freight forwarders and logistics companies to a community of container carriers to move their freight smoothly and seamlessly on land. Alvin Ea and Sebastian Shen founded Haulio in 2017 after seeing the potential of using technology to transform and power the highly fragmented container shipping ecosystem.

Backed by major investors such as PSA unboXed, Heliconia, ComfortDelGro and 500 Startups, Haulio is Singapore’s largest container shipping hub and the fastest growing in Southeast Asia. The company is expanding beyond Singapore into Thailand and Indonesia and plans to expand into the rest of Southeast Asia in the near future with the aim of connecting global trade to local transportation of first mile.

“We strongly believe in improving the industry by empowering our ecosystem of users – whether customers or carriers – with our technology,” Ea said. “Through resource optimization, Haulio aims to revolutionize international freight logistics towards a collaborative and sustainable future.”

Haulio is the leading first mile player in container logistics and, according to Ea and Shen, one of the few digital trucking platforms connected to port and customer solutions in Southeast Asia and sports the largest coverage of network of over 10,000 carriers across the region.

“With our unique advantage and strength in this container shipping space, we aim to standardize first-mile container logistics in the various hyper-localized environments that are unique to the [Southeast Asia] region and set world-class standards that are currently lacking through technology,” Shen said. “Haulio’s value proposition also lies in our personalized end-to-end managed service, delivering on the promise of fulfillment made to customers and engaging in carrier growth in a reliable, efficient and cost-competitive manner.”

According to Ea, 80% of the world’s goods are transported by containers and more than 80% of carriers have less than 10 trucks. Haulio’s goal is to simplify and streamline processes while increasing opportunities for carriers through technology.

“There is a need for the industry to consolidate its resources and have more efficient management of jobs and asset allocations,” he said.

Haulio’s digital solutions address the unpredictability and uncertainties in the supply chain that lead to gaps in order fulfillment and pressure on the first-mile logistics industry.

For container trucking companies, Haulio helps carriers work more efficiently by improving productivity, providing scale that helps increase revenue and reduce costs, and streamlining business operations management. Its Haulio Connectivity System (HCS) helps trucking operations easily schedule jobs, track their fleet and drivers, and chat with their drivers, all on one seamless platform.

It also improves cash flow through the Haulio Payment Portal (HPP) – an integrated online billing and payment platform that complements carrier operations and improves visibility of different work and payment statuses, which makes invoicing and cash flow management easier for them.

Haulio also aggregates first-mile logistics demands and intelligently satisfies them with its digital carrier offering through its Transportation Operations Platform (HOP).

Ea said Haulio helps provide stability, reliability and predictability to its customers – businesses, buyers, shippers and logistics companies – by providing visibility and control over their supply chain to better manage and predict. the peaks and troughs of these demands. It also enables a business to make sound, data-driven business decisions regarding asset management at all times.

Haulio also assists shippers by removing the tedious task of truck management so they can focus on growing their business and increasing profits.

One of Haulio’s long-term goals is to have no empty miles in the near future. According to Ea, many assets are underutilized because around 50% of trips are empty trips.

“With visible information, a platform like Haulio can manage these movements,” Ea said. “In addition to the Haulio platform, we have built to aggregate both demand and supply and effectively balance and manage these movements so that every container truck is optimized on the road. We work with agencies and stakeholders in Singapore to make the vision of zero empty miles more visible. Achieving zero empty miles will help the industry and the nation be greener as they move towards the Green 2030 plan.

“With better-managed transport, trade movements are easier, and when that happens, it helps Singapore continue to ensure its competitiveness as a world-class global logistics hub,” Shen added.

Shen and Ea agree that another long-term goal is for transportation in Southeast Asia to be fully digital, electric, autonomous and connected – and the hope is that it will be powered by Haulio.

“We hope that by then all containers entering and exiting the set [region] will also be processed and moved through the Haulio platform,” Shen said. “And Haulio will be the largest digital container carrier in [Southeast Asia]where we can fill any container anytime, anywhere and reliably for anyone.

Since most container logistics in Southeast Asia is still largely operated with paper and cash, Haulio further has the ambition to transform all nodes of this ecosystem from offline to online. . An example would be to integrate gate terminal and container depot systems with future solutions such as digital passes and cashless payments across the region.

Shen and Ea also acknowledge that not all emerging technologies are relevant to all businesses.

“It’s important to embrace technologies that are not only fair and relevant to the business, but more forward-looking, such as ESG [environmental, social and governance] catalysts that aim to help with climate issues – optimizing operations, while supporting going green,” Ea said. “Haulio is not only relevant, but prioritizes climate issues.”


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